When I was pregnant waiting for the arrival of my first baby boy, I used to search for hours on end for traditional style clothes for my little bump. I used to get so frustrated because there seemed to be rails and rails full of pretty dresses but I felt boys were really overlooked.

​I saw a gap in the market so went along to some exhibitions to see what they had (as well as trying to find a buggy!). I discovered so many small, independent brands that I hadn't seen on the high street.

After a rigorous selection process we now work with five suppliers that produce high quality, beautifully designed clothing. Our list of brands is ever growing and we are always on the lookout for new suppliers.

We launched in September 2018 and since 
then have been recognised and featured in some of the most iconic magazines such as Tatler and CWB, as well as being recommended by the most influential bloggers. We've also amassed a following of thousands on Instagram and this continues to grow rapidly every month. 

Read more about our press coverage here and come and say hi on Instagram

Thank you ​​​for visiting Little Prince London, we hope you love our pieces as much as we love finding them.