Hi! I'm Alice and I launched Little Prince London in 2019 after I'd spent an embarrassing amount of time searching for clothes for my little boy. I would get so frustrated because there seemed to be rails full of pretty dresses but I felt the boys collection was really limited and overlooked at the time.

The tractors, cars and dinosaur print clothing that seemed to be so popular in the shops was not really my style, so I made it my mission to fill this gap in the market. 

What started as a passion project during my maternity leave has grown into my full-time career with a team of 4 who are just as dedicated as me, a worldwide customer base, many international retailers and a following of over 134k! I could never have dreamed my brand would grow to this scale, now expanding our collection and known as Little Prince & Sister London.

Our clothes are made from high quality materials and not only look great but are so comfortable and versatile too. The soft neutral tones I've selected compliment each-other making it easy to create a capsule wardrobe for your little one, ready to mix and match time and time again.

We offer same day worldwide shipping, free UK returns and exchanges and a customer services team on hand ready to help you with any queries or issues from Monday to Friday.

If you have your own shop and you're interested in becoming a stockist, please email rosie@littleprincelondon.com as we are always looking for new stores or web-shops to partner with, making Little Prince & Sister accessible to everyone.

Thank you to everyone who has supported me from the start or joined me on this incredible, crazy journey! Now on to the next chapter as Little Prince & Sister...